Passer au contenu

Panier

Votre panier est vide

Article: Story Behind The Design: Marlboro Cyclist T-Shirt

Story Behind The Design: Marlboro Cyclist T-Shirt
Backstories

Story Behind The Design: Marlboro Cyclist T-Shirt

Marlboro Cycling T Shirt

Images of Marlboro, Rothmans, JSP, Camel and Lucky Strike branding are still very vivid in my memory. In the late 80s and the whole of 90s, I was hooked into motorsports. Back in the day, these brands were prominent on cars, bikes and also, their racing gear. Some teams were co-branded. Even today, when I look back at the legends, I cannot see them without that branding. From an advertiser’s standpoint, this is the best visual effect ever!

I was in my early 20s when I started to smoke. The volume of cigarettes varied depending on the day of the week and the company that I kept. In my late 20s, I quit smoking because I wanted to set an example for my son.

The effects of withdrawal were taking a toll on me. To manage this, I took up bicycling because running wasn’t an option (too many broken ligaments). The first few weeks were the hardest because I could hardly pedal. My logic (don’t subscribe to it): the more I sweat, the more my lungs are getting repaired. Not sure if my lungs returned to their original state but this helped me to quit smoking. Today, I had to light one for the sake of this post!

Some of my friends can pedal for miles. They have great stamina. Their break includes tea and a cigarette. I’m not here to judge them or others but if you are wondering how to quit, then, I suggest you pick up some form of exercise. Cycling has worked great for me!

So, while brainstorming concepts for our cycle themed t-shirt collection, we spoke about this process. This concept has to feather a bicycle (because the shirt is for bicycle lovers) and also, a cigarette because that works against the lungs of a cyclist! The entire design is within Marlboro reds box to represent smoking and right in the middle, we incorporated a cyclist with “no print” to make the design breathable.

At this point, we do not design cycling jerseys. This bicycle-themed t-shirt is great for casual wear. It can be sported with jeans or cargo shorts to show your love for cycling.

Do leave a comment about the design or the story behind the design. We will get back to you.

If you wish to buy yourself a Marlboro tee, click the image.

Bicycling Themed T Shirt

 

Laisser un commentaire

Ce site est protégé par reCAPTCHA, et la Politique de confidentialité et les Conditions d'utilisation de Google s'appliquent.

Read more

The Story Behind The Design: Colin McRae Subaru Impreza WRC T-Shirt
Backstories

The Story Behind The Design: Colin McRae Subaru Impreza WRC T-Shirt

Story Behind The Design: Colin McRae WRC T-Shirt This is a fan's tribute to one of the greatest WRC drivers. He has inspired us so much. We would like to keep his inspiration alive through this Sub...

En savoir plus
New Hobbies Bloom, Thanks to the Pandemic
Cause

New Hobbies Bloom, Thanks to the Pandemic

As much as we focus on the negative effects of technology, it has also had a positive impact in the field of hobbies. From making one-minute videos to post online, to cooking exotic dishes to share...

En savoir plus